Summer is a great time to market your home
Summer is a great time of year to sell your home. With bright, sunny days, gardens at their greenest and flowers blooming, your marketing photos will look fabulous! Find out how to take advantage of the all the benefits of selling now, ready for an autumn move.
More daylight hours and generally better weather than at other times of year give people much more opportunity to view your home at its best and brightest. And there’s nothing like a sunny day to put people in a great mood, which means they’re more likely to have a positive mindset when they’re viewing.
So, how can you best take advantage of the benefits of selling during the summer?
Photographs
The marketing photographs in your brochure and online advertising play a huge part in enticing buyers to view your home. Importantly, they’ve got to be in line with the season, so if your home’s already on the market and the photos were taken earlier in the year, we’d suggest you replace them with some up-to-date ones.
Have the interior photographed when there’s maximum daylight outside so the sun streams in through the windows, really boosting the natural brightness of your rooms. And if you’ve got a patio, balcony or terrace, open the doors and have a shot taken looking either inwards or outwards – it can create a really captivating image, with a hint of ‘summer holiday villa’, which could be hugely appealing to many buyers.
Two great times to have exterior shots taken in the summer:
- In the middle of the day, in bright sunshine. If you’ve got a good-sized garden, a shot from the end – front or back – looking towards your home and taking in the lush colours of the trees, flowers and shrubs can look beautiful.
- On a clear evening, around sunset. A mid-length shot of the front or back against the twilight sky, with exterior and interior lights on, can be quite stunning.
Styling your interior for summer vibes
The styling of your home is important at any time of year to help buyers imagine themselves living there, and it should resonate with the season. To give your home that summer vibe:
- Pack away any dark, heavy throws and blankets and replace them with lighter fabrics
- Floral cushions bring a summer vibe to any room
- White bed linen will help make bedrooms feel bright and fresh
- Scented candles are a great aspirational and welcoming accessory all year round, so choose some light, floral scents for bedrooms and living areas
- Any aroma that reminds people of being on holiday, such as coconut, can boost their positive mood even further! You could have some fresh coconut cake in the kitchen or a coconut diffuser in the bathroom.
Of course, the glass surfaces in your home should be gleaming whatever time of year you’re selling, but it’s even more important that they sparkle in the summer light. It might be worth having the windows and glazed doors professionally cleaned inside and outside before you put your home on the market and perhaps periodically until you secure a buyer.
Indoor/outdoor living is becoming increasingly popular, so fling open your sparkling doors and windows before people arrive to view, and have plenty of plants and flowers around your home – particularly near doorways – to help the flow of greenery from inside to outside.
Showing your garden at its blooming best
Many gardens are at their finest during the summer, but it’s the time of year when everything is growing quickly, meaning it takes a little more effort to keep everything looking fabulous. Some of our clients choose to get extra help from a gardening services company while their home’s on the market – so why not consider doing the same? It’s one less job for you to do, and you can be confident your garden will always make the best possible impression on buyers.
Styling is just as important for the outside of your home as the inside, so think about things you could do to show off how you enjoy the garden. If you already have garden furniture, great; if you don’t, then it might be beneficial to buy a reasonably-priced table and some chairs, as that can really help set the ‘lifestyle’ scene outside when people come to view. Put a vase of flowers on the table and lay out some refreshments – even if that’s just a big jug of freshly-made lemonade and some glasses. The garden will look even more welcoming and inviting, which will encourage people to stay longer to appreciate everything your home has to offer.
Families on the move
For growing families, being cooped up together indoors over the winter months often makes them realise it might be time to upsize! And with school-age children on holiday, summer is a popular time for families to look for a new home, as they can all view together, find something everyone loves and then move in early autumn without disrupting the middle of the academic year.
So, while demand tends to be strong across all types of home in the summer, we usually find the ‘family home’ market is particularly busy – especially for those homes that have generous gardens. As children get older, many families really appreciate having extra space outside, so summer is the perfect time of year to sell homes with large lawns, where viewers can watch their young ones safely running about and enjoying the space.
And with high demand comes buoyant prices, which means you may be able to get more for your home than if you try to sell in the winter months.
Would an open house suit you?
Summer is also a great time of year to have an open house, where different buyers can view at the same time over a period of a few hours. In nice weather, buyers can spread out through your home and garden, take their time to view – and, as long as it’s dry underfoot, you don’t need to worry too much about your carpets getting dirty! While it might not be the right strategy for every home, for some it can be very successful in creating a buzz and encouraging great offers, so speak to your agent about whether it could work for you.
Moving in the autumn
Once your summer marketing has led to a successful sale and you’ve found a new home that you love, you can start planning the next exciting step. Moving in the autumn has its benefits, as it won’t be too hot or too cold when you’re shifting all your furniture and possessions in and out of buildings and vans – which removals companies certainly appreciate!
And here’s a valuable tip if you’re using a removals company: contact them as early as possible, even if you don’t have a firm moving date yet and particularly if you’d like to move on a Friday, as that’s the most popular day. They can come and do their survey of what needs moving, give you a quote and you have the opportunity to negotiate the best possible price.
While some people find moving house one of life’s more stressful events, doing it in the autumn means you’re nicely positioned between the rush of the summer and Christmas holidays, so you should have some breathing space – and you’ve got the festive season to look forward to!
So, if you’ve been thinking of selling this summer, or perhaps you’re already on the market and are looking for a new approach to secure a buyer in time for an autumn move, we’d love to hear from you. Give us a call on 01525 713111, 01767 669222 or 01582 882440 or email me stuart@urbanandrural.com and we can get things moving right away to ensure you take full advantage of the summer buzz!
