What to do if your home isn't generating any interest
Typically, properties generate more interest and sell for the highest price in the first few weeks of being on the market. If the number of people viewing during this time is disappointing then we use over 20 years’ experience to look at the reasons why.
We often have lofty ideas for our properties when they are on sale and while this is not such a bad thing, these ideas might not pan out as we planned.
What could be the cause?
Several factors may contribute to a slow start to your properties marketing. It may be any of the following issues: super high pricing, an inefficient agent, lack of marketing, not enough advantageous pictures or even the area.
We all dream of having the most stress-free and fast sale but what then do you do if your home is not generating interest at all or you only have a trickle of people who seem luke-warm about your home? We have some answers…
Advertise your home to more buyers
Not advertising in a variety of places feels like going to shop for shoes in a store that exclusively sells one type of shoe. You won’t receive any interest if no one can find your property. Make sure that your property is listed online, not just on Rightmove and the estate agent’s website but also on social media sites with a wider advertising reach.
Change your marketing strategy
If your property isn’t generating interest then your agent could be marketing it incorrectly. While traditional marketing is great, sometimes you have to look outside the box for some creative ideas for certain properties. Video tours should be part of an agents standard marketing but other marketing can include elevated photography, dusk photography, lifestyle photography and more can help sell your home to the right people.
Change your photos
People are often moved to act by what they see. It isn't rocket science, sometimes you are swayed to go for the better-looking option and this is purely psychological. Imagine walking into a dessert shop to buy a specific cake but you had no design in mind; the most appealing design is probably what you will be leaving the store with. Your house is the cake and if you are not generating interest, it might be because your pictures aren’t showing it in the best light. Look critically at your photographs and ask if they present your property as a show home, if not then engage the services of a professional photographer and watch interest soar.
Appear in more online searches using clever pricing
Always use round figures as your asking price which correlate to the property websites price search structure. The days of £xxx,995 are gone, now we need to advertise a price that will be seen in more searches and at the top of a buyer’s online property search.
You have a lackadaisical agent
No one would show interest in your property if your agent isn’t putting the work in. Expect regular updates from your agent and suggestions about how they can change their marketing to entice your buyer to view. If you are not getting regular contact or advice it is likely you have been forgotten about and are no longer at the top of their priority list.
The market
If the current housing market isn’t buoyant, you need a fantastic agent to make up for it. A great agent can generate interest when there’s not much about, by using the correct marketing and working hard. Ask your agent about the current market and what can be done to get around a slow one.
Other factors that you may need to work on to help heighten interest in your property includes: decluttering before taking fresh pictures, presenting your property in the best light using staging techniques and possibly touching up any tired areas which are letting your property down.